I’m using the GSC API to query data for my site at a Query & page level.
This means I’m getting impression, clicks, position & ctr for each user query that leads to a url on my site.
However, stuff is really not adding up.
One thought I had was If I want to get the total impressions for my site using the GSC data, I can’t simply add this data up. Because (actual anonymized data):
Suppose, in 1 particular instance – ie. one person entering Query 1, there is URL 1 on position 1 & Url 2 on position 7. Suppose this hypothetical person clicks on url 2. GSC will record this interaction as:
Thus, effectively double-counting this single user’s impression.
Is this an accurate understanding of how GSC handles cases where multiple urls from the same site show up in the SERP?