Can I integrate an exiting blog platform into my website

I had asked this question on Software Recommendation but did not get any answer.

I am working on an e-commerce website, which is developed in ASP.NET MVC… I want to build a blog for the website and add some content to the blog to improve website’s ranking in the Search result.

I want my blog to be reached using: my-site.com/blog

Is it possible to integrate an existing blog platform such as Medium or Blogger into my website?