In a Google Ads account I’m working on, all conversions are imported from Google Analytics. How can I define a Google Analytics goal which has the Google Click ID configurable, i.e. such that reaching the goal is associated with a previously seen Google Click ID? I.e. can I have something to the effect of Offline Conversion Tracking except that I use Google Analytics (and maybe even Google Tag Manager)?
I’m working on a site which has its analytics managed via Google Tag Manager; some events configured in GTM trigger goals in Google Analytics, which in turn are imported as conversions in Google Ads. For example, “visitor requested a trial account” is a user interaction which is tracked like this.
I’d now like to track if people who requested a trial account actually logged in – and if so, track this as a conversion, too. When a visitor logs into his account, I can check a database to figure out the Google Click ID (if any) which the user got assigned when requesting his account. In case a GCLID is found, I’d like to have a GTM trigger which triggers a tag which bumps a Google Analytics goal (which in turn is imported as a conversion in Google Ads).
Configuring Google Tag Manager accordingly seems straightforward. However, it’s not clear to me what kind of Google Analytics Goal to create which explicitly specifies a click ID.