Can TexForm be forced not to wrap variables in \text{}?

I have a number of long equations in Mathematica that I need to transfer to LaTeX. Unfortunately, the equations involve many variables and TexForm wraps the variables in \text{}. My plan was to go through using find and replace to change the Mathematica variable names to readable formats, like f1 to f_1. But it seems excessive to have all these \text{ } and I will have to additionally wrap things in $ $ in order to have math mode inside the \text{}.

Has anybody dealt with this before? Is there a way to make TexForm not wrap things in \text{} ?