A web hosting customer of mine has a domain, let’s say it is
curlybumm.com. (These are examples that reasonably represent how it is playing out) The owners of a trademark
curly have demanded she drop the name, they are in the same fashion category.
She has negotiated with them and they will allow
kerlybumm.com. Not ideal after getting a brand established, but so far so good.
Her question (via me) is about using something like "Curl~e bumm" in content and also used
curly in meta. From a search engine point of view (and customers being able to find her), would this would cause complications. SEO is a dark art to me 😛