I have an issue determining my checkout pages exit percentage.
Looking at the site’s database event information for a single day I am given the following information:
- Entered checkout – 306
- Completed Checkout – 249
- 81% completed (completed / entered checkout)
- 19% exited (remainder)
When I look at my reporting in Google analytics I am given the following information:
- Entered checkout – 304
- Completed checkout – 247
- Exits – 26
- Exit % – 0.09% (exits / entered checkout)
So what reason would there be for my Exit % to be different than the math between the difference of entered and completed checkout?
Thanks in advance!