I’m clueless, tell me what I need to study in order to achieve what I want and how it is called

So here is what I want to learn:

  1. Create a good looking website/funnel for any business no matter the budget or the elements(graphics,copy,photos,content etc) I can afford. Choosing and position elements perfectly is what I’m more interested at. I’m not so interested at creating the graphics or copy myself but I want to know what they should look like in order to guide the ones who will make them.
  2. Being able to reverse engineer complex designs of sites or funnels. At the…

I'm clueless, tell me what I need to study in order to achieve what I want and how it is called