Is there an abstract architecture equivalent to Von Neumann’s for Lambda expressions?


In other words, was a physical implementation modelling lambda calculus (so not built on top of a Von Neumann machine) ever devised? Even if just on paper?
If there was, what was it? Did we make use of its concepts somewhere practical (where it can be looked into and studied further)?

— I’m aware of specialised LISP machines. They were equipped with certain hardware components that made them better but eventually they were still the same at their core.

If there isn’t such thing, what stops it from being relevant or worth the effort? Is it just a silly thought to diverge so greatly from the current hardware and still manage to create a general-purpose computer?