[ PRODUCT LINE LAUNCH ]

Hello all,

I am currently working on the launch of a new product line for a client who is selling accessoires for smartphones. I do need your expert feedbacks guys.

Current Situation
– 2 lines made of 3 products ("STANDARD") and 5 products ("PRO")
– The line to be launched (4 products) will be a new edit of the current "PRO", with higher pricing

Problems
– My client does not want to simply replace the "PRO" line because a large majority of his revenue is made on this one, and there's…

[ PRODUCT LINE LAUNCH ]