Sorry, you are not allowed to list users

When I hit: https://example.com/wp-json/wp/v2/users

I am getting response:

{ "code": "rest_user_cannot_view", "message": "Sorry, you are not allowed to list users.", "data": { "status": 401 } } 

I am able to view users in admin and via REST API I can create and modify posts so I am authenticated but for some reason I am unable to list users. This user has administrator role.

Anyone know what issue could be?