My Local SEO – Step by Step Checklist Guide 2019

My Local SEO – Step by Step Checklist Guide 2019

Step1 – Local Listing Set-Up

*Set Up Local Profile ASAP

  • Google My Business

  • Bing Local

  • Yahoo Local

Step2 – Your Listing Optimized

  • Business Name

  • Map

  • Address

  • Photos & Videos

  • Contact Info

  • Introduction

  • Category

  • Keywords

  • Hours of Business

  • Validate

Step3 –  Getting Regular Client REVIEWS every month

  • Check Competition

  • Start with Best Customers

  • Start Asking for Reviews – Google, Yahoo, Bing, TrustPilot

Step4 –  Adding Regular Name, Address & Phone (NAP)Citation

  • Start with the Important NAP Sites

  • Which Country you based In?

  • Add New NAP Citations Every Month

Step5 –  Listed in Industrial Directories

  • Search for Industry Specific Directories

  • Check where competitors Listed > Get Listed There

Step6 –  Must-Have Separate Page in Every Product/Services Offer

  • List Every Product / Services you offer

  • Create a Unique page for every product or services

Step7 –  Do you have Long Form Pages – min. 500 words?

  • Check Hard Drive for Content. You can used, eg: Presentation, Proposals, FAQs, Email Outbox.

Step8 –  Optimized every page of you website

  • Identify Target Keyword for every page

  • Create UNIQUE Metatags (Title, description) for EVERY Page

  • Crete Keyword Rich URL’s for EVERY Product or Services Page

  • Add Keywords to Headings H1,H2,H3

  • Add keywords to text +/- 2 to 3%

  • Link to other pages from within the text

  • Optimize Images

Step9-  Do You Have Many External Website Linking to Your Website?

*Go for Quick Wins eg:

  • Give Testimonials to Local Suppliers

  • LinkBack from Social Media profiles eg: Twitter, Facebook, & Linkedin

  • Paid Authority Directories, eg.

Step10 –  Have you Completed All Optimization Task?

  • Google Analytics

  • Google Search Console

  • XML Sitemap & Robots.txt

Step11 –  Does Your Website Load Faster Than Your Competitors?

  • Run speed test

  • Switch to SSD Hosting

Step12 –  Is Your Website Mobile-Friendly?

  • Check Mobile-Friendly Test

  • Set Up Mobile Site or Switch to Responsive Design

Step13 –  Is Your Website Safe and Secure?

  • Switch to SSL 

  • Set Up an Anti-Malware Site Seal

Step14 –  Do You Have a Blog Set-Up

  • Set Up WordPress Blog

  • Check Competitors Blogs for Ideas

  • Identify Leading Blogs in your Niche

  • Create a Schedule of 10-15 Blog Posts Based on Your FAQs

Step15 –  Do You Know What to Blog About

  • Target Market? Individuals or Businesses?

*Businesses (Choose from the Following) – Newsletter, How To Guides, Buyers Guide, List Based Content e,g 21 Ways to …, Best Practices Guides, Product Reviews, Best of List, Ways to Use List, Screen Capture Videos, Predictions/Old vs New Content, Infographics, Frequently Ask Questions(FAQ), Common Mistakes with Content, Case Studies, Checklist Content

*Individuals (Choose from the Following) – Newsletter, How To Guides, Local Interest, List Based Content e,g 21 Ways To…, Seasonal /Holiday/Guides/What’s On/Upcoming Events, Best of List, Ways To Use List, Product Videos, Predictions/Old vs News Content/ Latest Fashion Trends, Checklist Content

Step16 –  Is Your Content Optimized for SEO & Sharing?

  • Attention Grabbing Headline

  • Identify Target Keywords

  • Include Keywords in Meta Tags

  • Keyword in Title and Headings

  • Keyword in URL

  • Optimize Images

  • Add related Keywords in Text

  • Link Internally to Other Posts

  • Link Externally to Authority Content

  • Add Social Sharing Buttons

  • Check Mobile Ready

  • Check Load Speed

Step17 –  Do You Use Video Extensively Throughout Your Website

*Set Up Youtube Channel > Are you Happy to appear on Video?

If Yes, Choose from the following

  • Whiteboard Presentation

  • Product or Services Description

  • HeadShot/Interview Style

  • Talking FAQ/Hints & Tips

If No, Choose from the following

  • Before & After Examples

  • Talking Slides

  • Cartoons

  • Screen Capture

*Have You Optimised Your Videos for SEO? If Yes Next Topic

IF NO, Do the Following for All Videos

  • Choose Keywords for All Videos

  • Add Keyword Rich Title & Metatags in youtube

  • Transcribe Video & Create a Blog Post with Video Embed

  • Optimize Blog Post (Title, MetaTags, Headings,etc)

IF YES, Does Your Website Create Trust?

Yes, Relax and Have Coffee

Not Sure > Professional Accreditations, Supplier Logos, Guarantees – All of these clearly Displayed on All Pages,.

If This might help in your Local Business and you have a site to try SEO audit, then give me feedback or you may message me at so that I can try my checklist Local SEO Site Audit. Cheers!!!

SharePoint 2013 June 2019 CU updates build number

I just updated to the June 2019 CU (build no 15.0.5145.1000) onto our SharePoint 2013 test environment. All went well and the upgrade completed successfully without any issues. But when checking ‘Servers in the Farm’ from Central Admin the Configuration database version is shown as 15.0.15131.100 rather than 15.0.5145.1000. Is anything wrong?

For a UA 2019 Battle Smith artificer, does the Iron Defender’s attack bonus increase with the artificer’s proficiency bonus?

Does the to-hit bonus of the Iron Defender’s Bite increase when the proficiency of a Battle Smith Artificer (from the 2019 artificer UA) increases?

The starting bonus is +4 (which I assume is the Iron Defender’s STR modifier + proficiency bonus), but nothing in the subclass’ description indicates that the bonus changes.

Issue with Variations on SharePoint 2019

I have a site with 12 pages inside the /Pages document library and also 5 sub-sites and 7 lists.

I want to create variations for this site in English and French (French package language already installed).

But the issue is, after I create the labels, and then click on Create Hierarchy. This is the error occurring:

The Variations Create Hierarchies job failed with the following error message:

Object reference not set to an instance of an object.

The variations are created but the pages, lists and sites are not propagated. Also, there is no routing managed even if the Variation Root page exists.

I deleted the labels and the variations sites, and then re-do the operation but the error is still occurring.

Please help.


Hootsuite’s annual report on the latest global trends in social media

It’s based on a survey of more than 3,000 Hootsuite customers—from large enterprises to small agencies—conducted in late 2018. We’ve also included insights from interviews with dozens of industry analysts, as well as reports and data from Edelman, Gartner, GlobalWebIndex, Forrester, Econsultancy, Kleiner Perkins, We Are Social, and others.

New formats, challenges, and ways of engaging…


What is the best open-source game engine in 2019? [on hold]

So, I want to make a 3D and 2D game. I need a suggestion on game engines for both 2D and 3D.

This is a small discovery project, to get myself into game development. I am able to create art assets and music assets, and able to code a little. I would prefer an engine that is capable in all aspects, and I will make an effort on the coding part of things.

I just don’t want to pick a shitty engine and regret it later and have the desire to port it to another engine.

SP 2019 site collection subsites and site settings clicks showing odd errors

I am working with SP on prem 2019. On a web app, I have classic site collection added as root. For some reason, I am seeing odd behavior, see summary below:

  1. Sometimes, upon accessing the root site url, it shows access required or sorry you don’t have access errors.

  2. There are three sub sites created, upon trying to access these sub sites, it shows access required message.

  3. When clicked on site settings for these sub sites, it shows sorry you dont have access error.

  4. When clicked on Navigation under site settings, it says “you dont have access” or 403 forbidden errors.

  5. Even when configuring terms for a term set in term store, for term driven url, when clicking on browse, it shows forbidden again.

I am farm admin, site collection admin and part of site owner group. Also I have a user policy spin up that gives me full control at the web app.

I checked the ULS logs as well, it seems that something is wrong with authentication, see some notes below from ULS logs.

SPFederationAuthenticationModule.IsRedirectToLogOnPage: Detected a redirection but the redirect is not to a known signin page: https://.****.com/SitePages/Home.aspx**

System.UnauthorizedAccessException: Access denied., StackTrace: at Microsoft.SharePoint.SPWeb.GetFileOrFolderProperties(SPResourcePath path, ListDocsFlags listDocsFlags,

Here is he correlation iD i found in log: 7650f89e-c806-1011-5f50-aaf413e759f9

Its driving me nuts, I have not been able to find out the cause.Can someone please assist what could be wrong.