The 2019 Tencent Advertising Algorithm Competition officially unveiled on March 26th, inviting online registration by algorithm talents across the world which offers a rare chance for them to witness face-offs among “hardcore algorithm geeks”. Based on the successful experience of the previous two sessions，this year, Tencent Marketing Solution, or TMS, the organizer, will partner with Tencent’s leading platforms such as Tencent Big Data, Tencent Cloud, Tencent Talent, Tencent UR and TPai and join hand with Tencent’s leading data expert panel to create a feast for Advertising Algorithm. As AI, big data and cloud computing continue to “highlight” across the whole marketing process, advertisers badly need to improve their marketing efficiency and drive their business growth. To meet that need, TMS, armed with a new breed of Tencent’s smart digital tools and technologies, is here to ensure a more accurate and efficient investment by marketers. To make a real-world business scenario, TMS decides on “ad exposure forecast” or AEF, one of Tencent’s killer “Smart Services”, to be this year’s challenge. (Click the picture below to visit the official website and learn more about the challenge)
With a hardcore challenge, a real-world business scenario is prepared for you Tencent’s performance-based advertising adopts a GSP (Generalized Second-Price) bidding mechanism, where ad exposure will depend on traffic coverage and relative competitiveness in competitive ads. As an essential benchmark for advertising decisions, AEF indicates an ad’s performance in directional configuration, creative design and budget allocation. Accurate ad exposure forecasts can help advertisers shorten trial-and-error time and reduce financial costs so that expected performance level be reached quickly while quality and competitiveness of the ad platform can be improved accordingly.
Algorithm geeks across the world are invited to join With the new English access added to its official website this year, the event invites algorithm geeks from all universities and colleges, scientific research institutions and Internet companies around the world. Leveraging on AEF’s cool algorithmic wisdom, they will be challenged to tackle tough real-world advertising issues. Excellent teams and individuals in the competition will be awarded. TMS revealed that an award of 500,000 in total will be available for outstanding contestants. All participants get prizes such as mobile phones, kindles and tailored souvenirs. Contestants are encouraged to share their technical experiences, learn from weekly champions and compete for chances to have a f2f with famous algorithm experts. Top twenty teams and individuals in the semi-finals will have a direct access to Tencent’s job offers —- 2019 TMS Campus Recruitment Program (written test free). Join the competition and fly your professional dream!
Tencent’s technical expert panel will conduct reviews to facilitate technical communication In addition to the hardcore challenge applied to a real-world business scenario, this year’s competition is a great occasion for algorithm geeks to interact with Tencent’s technical experts in algorithms. Following principles of professionalism and preciseness, Tencent has enlisted a number of Tencent’s senior data experts, including General Manager of Tencent Marketing Solution Ching Law, Corporate Vice President and Director of Tencent Technical Management Committee Juliet Wang, Vice General Manager of Tencent Data Platform Department Jie Jiang, and Vice General Manager of Tencent Marketing Solution Justin Yang, to form a leading technical expert panel and communicate face-to-face with contestants in the finals.
Data intelligence drives efficiency and growth. As China’s leading marketing platform, Tencent Marketing Solution builds on Tencent’s panoramic application scenarios to turn digital assets into business value and achieve digitalization throughout the whole marketing process, covering strategy, creativity, advertising and promotion, offering a synergy of digital marketing solutions, involving brand management, promotion and retailing, online and offline. Continually updating its three core capabilities — panoramic link, whole-chain data intelligence and user-friendly experience, Tencent Marketing Solution strives to forge a smart connection between brands and their users and enable business growth and success for its clients. Tencent Marketing Solution hopes to make this competition as an open platform for global algorithm talents to share their innovative ideas and experiences while joining hands to promote a better industry development.
You’re invited to join the 2019 Tencent Advertising Algorithm Competition. To register on the official website, please scan the QR code: 
Please see more information via the official website of the 2019 Tencent Advertising Algorithm Competition: https://algo.qq.com/applicationEn/home/home/index.html