Tag: email

The key to making money from your email marketing list is fairly simple yet there is often a wrong belief that by creating a large email list you will have a licence to print money, whilst a small list will be a waste of time. It is wrong to believe that it is the size of an email marketing list that is the key factor for building a successful online business.
The key answer is the fact that it is not the size of an email marketing list that matters most, but the all important relationship that you develop with your email list members. Until this fact is understood and acted upon then many internet marketers will not realise the potential of their business and may in fact just give up through lack of success.
It is a fact that should not be ignored that an email list with just a few hundred members can be more profitable than a list containing thousands of members. So how is that possible you ask? It all boils down to the incredibly important factor of the relationship the marketer has developed with their email list members. It relates to the factors of trust and loyalty that have been cultivated from setting out to develop and nurture such a relationship over a period of time. The marketer needs to bond with the members of their list. There is a requirement to demonstrate and understand the wants, needs, desires, frustrations and successes of the members to Scotland Email List underline that fact that they are an authority figure, the expert, the person to go to because they themselves have experienced it all beforehand.
This is achieved through regular communication with your list members, but the vital factor is that these emails should not just contain sales messages. You need to understand that you should not send a sales message every few days. You need to achieve a balance of different messages containing valuable content of education, some entertainment and some sales messages. Non-one likes a hard sell and even email list members will become fed up if their expert in the niche keeps pestering them with buy now messages. In these emails keep providing your tips, help and methods to progress, including ideas you have. Provide a free resource on a particular topic of interest as a surprise gift. This builds confidence in you and positions you, in their mind as an essential source for them if they wish to progress or succeed.
By undertaking this plan, you are building a solid foundation for a relationship with your email marketing list that will result in rising sales for you. These members will have confidence in you and will listen to what you have to say. Why wouldn’t they? You have assisted them with quality information and shown that you know what you are talking about, you’re successful and knowledgeable in this niche and therefore it should come as no surprise that they are willing to follow you. When it is time to offer either one of your own products or make a recommendation of another marketer’s offer, they will be much more willing to take the action that you ask of them.
Making money from your email marketing list can be achieved though it does require some effort on your part. Never forget that you don’t have to create a large email list to prosper, the key factor is whatever number of members you have, ensure you have developed a relationship with them and they will, in turn, respond in kind.