Can/Should I self-host marketing scripts (Facebook Pixel, Google Analytics, etc.)?

Many marketing providers and plugin providers provide embeddable scripts, but many don’t use a CDN so their response time is slow. They also DON’T cache their scripts because they need to update them from time to time (this is for Facebook pixel, Google and other big guys too) . This slows down the site loading speed.

I’m thinking of hosting some of the script files myself either on my servers or on a CDN, and auto-updating them whenever the original source file is updated (this would be done periodically and programmatically).

Can someone tell me what’s the pitfall of this strategy?

For example, Facebook and Google warn against self-hosting their scripts. I think their main concern is that users will have outdated scripts if these companies update them.

BUT – if I take really good care of that, then is it really an issue? If I check every 5 minutes and update my hosted file accordingly, then I’m assuming I could potentially have lost or bugged out data for those 5 minutes, but no more.

Is Permission Based Email Marketing Ethically

As the internet is flooded with aspiring online home-based entrepreneurs and marketers, web consumers are constantly receiving their emails promoting their brands and wares. Today, a lot of ‘junk’ email is received in the email in-box just like yesteryears’ when post boxes outside the homes were filled with junk mail. If marketers want better results from their marketing efforts, they must adopt the better marketing approaches, although their marketing strategies may be versatile and powerful. It is possible to enjoy higher Return On Investment (ROIs) using the best of email marketing strategies, but without the proper marketing ethics, even the best marketing strategies and campaigns could fall flat. Effective Email Marketing Email marketing has been proven as a very effective online marketing strategy for online business ventures. This is due to the fact that many consumers have emails and advanced technological devices such as smartphones and mobile devices with Wi-Fi facilities. These components are sufficient to send and receive emails at any time from anyone to anywhere. Modern consumers with emails tend to check on their emails a couple of times a day. This consumer habit benefits businesses that manipulate emails to reach their targeted niche markets or secure a wider audience in promoting their business. Effective emails would draw consumers to be potential leads to the business where a building of strong relations could convert potential leads to customers. Email marketing is also cheap and fast. The advanced technologies of today lower the cost of sending an email compared to slow mail and other traditional marketing strategies. This is an excellent marketing tool for new businesses that are low in budget. Organic and free web traffic could be harnessed through a proper implementation, although paid traffic could also be procured quickly for the desired business marketing activities. However, the wrong way of manipulating email marketing could backfire on the marketer where web consumers become annoyed and against the brand or business. This could happen with spam emails which take up busy consumers’ time and inbox space. A bad impression could be impinged on the brand and business which does not augur well with the marketer in the marketplace. Hence, it is crucial for the marketer or entrepreneur to adopt good marketing ethics in engaging email marketing to win over customers. Permission Based Email Marketing Marketers thinking of engaging in email marketing to promote their brand and business wares today should consider implementing permission based email marketing. This is an ethical approach towards email marketing where marketers request the permission of targeted potential leads to be opted into their customer database or email listing. This form of email marketing approach is also known as opt-in marketing whereby email recipients are given an opportunity to say ‘yes’ to receiving business news via emails. The securing of consumers’ permission makes it easier for the marketer to send relevant emails of marketing information without worrying about annoying the recipient. Once permission is secured from identified business prospects, better marketing campaigns could be designed to increase the chances of compelling potential leads to make purchases and be converted as business customers. When the business lead opts into the business emailing list, the marketer requires less effort and time in developing the best of promo materials to benefit the consumer. This form of marketing helps to boost the bottom line of the business as more quality time could be identified in establishing strong customer relations to generate trust, respect and confidence between the two parties. It would be easier for the marketer to secure more accurate information from the potential leads through online surveys in various emails sent to understand the needs of the consumers better. The proper approach of permission based email marketing which the marketer is to adopt is by providing an online opt-in form via emails or at the web business site where the potential leads indicate their consent in receiving further updates or news regarding the brand or business from this particular marketer. This approach confirms the potential lead’s interest and inclination towards the brand and company to empower the marketer in sending relevant emails to the potential leads. When an appropriate business email is sent to these potential leads, it is possible for these potential leads to find favorable and value added products or services which they could order or purchase via the marketer. The marketer would enjoy better bottom lines from the highest number of sales triggered from these potential leads who are now inclined towards the brand or business. Ethical Marketing Ethical marketing via emails is a strong testimony of the marketer’s character which calls for mutual respect and integrity. Marketers who exercise ethical marketing are highly respected in the USA Business Phone List market with a strong show of upright character which augurs well with all consumers. 

This is unlike interruption marketing which is spamming consumers’ email in-boxes regardless of consumers’ feelings and feedback. Spamming is very much frowned upon by marketers pushing loads of promo emails to their list of potential leads in the market. Marketers could be desperate to such unethical marketing approaches when their business fluctuates with the market. Modern consumers do not like marketers to coerce them into accepting the brand or business offerings through numerous emails which could clutter up their in-box, especially when marketers spam their in-boxes with multiple copies of the same message. Ethical marketing is powerful in this era as mutual respect is exercised and business opportunities come at the right time for the marketers to present their brand or business benefits. Politeness in marketing campaigns wins more customers than forceful approaches. Opted in customers remain loyal and positive towards the brand and business when they are able to exercise their free will in choosing their brand and company for products and services. Loyal customers through permission based email marketing make purchases on the brand which keep the business afloat in all seasons. They could also help to spread the word about the brand and business if they are truly satisfied with the product or service rendered.

Tips for Email Database Marketing

The term database marketing refers to a well knit relationship between the customer and the manufacturer. This is a new strategy implemented by the business men today, through which they get the valuable information about his client. Once you have the email database, then if you try and build a good relation with your customers, by sending them mailers about special discounts or etc, they will feel privileged and you will get dedicated customer. Thus your product sell will boost.
Thus to start such database marketing, follow the below mentioned tips;
Work on your own list. Don’t buy from the service providers. Although initially it appears like a mammoth task, but sooner or later it will help you collect information only about your potential clients. If you buy list, in many a times you will end up sending mails in the spam folder, which will not lead you anywhere.
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Send you customers, special card, mailers on their birthdays, anniversaries on special occasions, to start with on New Year and Christmas, so that they feel privileged. Once they are informed about special discounts on such occasions, they will turn your dedicated customer. Later collect information about their birthday, anniversary, etc, and surprise them by mailing discount coupon. Hence it will not only boost your sell, but also get you loyal customers.
Develop relationship with your potential customer. Try and collect more information about his/her company and try and find if you get scope of marketing your product there as well. Look for any and every opportunity to expand your business and sell your product. Reach as many as possible.
Your email database must be long and full of information. It must contain the each and every transaction of the contacts mentioned in the database. Try and collect information like, which websites they visit, if they attended any seminar or not. Maintain the history of emails very clearly. You must have a complete record of all those mail that has been sent. This will help in proper analysis of the email database.
Analysis of the email data is very important. This helps in understanding the behavior of the customer towards the product.
Database marketing helps in reactivating many inactive customers. If you send mails to them continuously, they will respond and not ignore the mails. Therefore create innovative and interesting mails so that the reader find its interesting to go through it.

Is there any advantage in marketing my product for £99.99 instead of £100?

It’s a wide-spread marketing technique that seems to have been around forever- selling products for £1.99, £9.99, £19.99, instead of £2, £10 and £20.

Presumably the pyschology is that submliminally £99.99 seems disproportionately closer to £99 (or £90) than £100 does.

But surely the technique is so utterly transparent and consumers so wary of marketing techniques nowadays that it is completely ineffective. And worse, by doing it, you risk detering potential customers by coming across as deceptive or dishonest.

List Building – How to Build an Email Marketing List

Whether you’re engaged in an internet advertising software, or marketing your own enterprise yourself, you’ll want to hire electronic newsletters each as a manner to attain your clients and to sell your products and/or offerings. An on-line marketing list may be very essential in as plenty as this is in which you could benefit a Are you curious on the way to construct a list of addresses to which you could send promotional emails regularly? Then follow those simple and easy pointers and be successful.

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First, do the table email looking. Most e-mail addresses are genuinely written in enterprise cards, receipts, letterheads, organization documents, and so forth. Remember that extra than anyone else, humans who have been acquainted with you have got the very best potentials of being your most loyal clients. And so log in to your business e mail account, listing down the email addresses of the human beings in these table papers, and also you without a doubt are on your way of forming a quotation-traumatic e-mail database.

Second, on powerful manner on the way to construct a listing is to go looking human beings through search engines like google and yahoo and e mail directories. There are human beings whom we met as soon as inside the beyond but whose contact data we already lost. Search engines and electronic mail directories can greatly help us locate their email addresses. Just type of their complete name on those sites and their entire private profile, even loads of snap shots, will simply seem.

Third, be a part of one-of-a-kind e mail companies. Yahoo, Google, AOL, and plenty of different serps have a mailing group function. Join distinct corporations that are associated with or have excessive hobby on your products or services. If your products are swimsuits, as an example, then join swimming companies, model businesses, etc.

Lab for Digital Marketing, SEO and The Web

Why are you selling this site?
I do not have time to manage it anymore.

How is it monetized?
It has not been monetized yet. There is potential to start earning by asking for paid guest post submission, there have been numerous requests for that already (for free at the moment, because of DR 11)

Does this site come with any social media accounts?
Yes, twitter with 712 followers.

How much time does this site take to run?

Lab for Digital Marketing, SEO and The Web