Redirecting affiliate link: is it okay to add nofollow and noreferrer only to the affiliate link and not the pretty link?

I run a WordPress website and normally use the plugin Thirsty Affiliates to redirect/cloak my affiliate links with a prettier link. WordPress adds the noreferrer and noopener attributes to the pretty link automatically, and then I manually add nofollow to the pretty link.

However, I am experimenting with a content editor (Thrive Architect) which has given me issues with easily adding noopener and noreferrer to my pretty link (I figured out a workaround but it’s a pain in the butt).

I was wondering if it is even necessary to add these attributes to the pretty link or whether it needs to be added to the affiliate link instead?

If I leave them off the pretty link, I believe I can get Thirsty Affiliates to add these attributes to the affiliate link on the redirect.

One other question: is noreferrer even worth adding if I do not mind that my affiliate programs know where the traffic is coming from? or is there some security benefit?

Thanks for any help anyone can provide.

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by: adrajput04
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Category: Blog Comments
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More Nofollow sites

When I first purchased GSA in 2017, I noticed there were more dofollow sites (around 80% up). But nowadays there are far more nofollow sites (around 60% up). Does anyone else experience the same thing? I always use the same setting back then and now too.

Will using x-Robots-Tag on a 302 redirect URL from advertising prevent Google penalties when the publisher doesn’t support nofollow links?

Usually we buy ads banner on some website (not with SEO purpose) and we use this approach:

publisher-website.example -> banner -> short-link.example/1234/

On this domain we have configured a Redirect 302 to our website and a directive : Header always set X-Robots-Tag "noindex, nofollow" so something like this

redirect 302 /1234/ ourwebsite.example 

Is it safe? Is this avoiding SEO penalties as we are not buying link for SEO purpose? Unfortunately the publisher does not support to our request to add nofollow directly to the link.

If it’s not safe, are there alternative?

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