Should a bank/financial service use external URL shortener services?

Say there is a bank/financial service that wants to have hyperlinks on their secure website/domain (or even in emails they send out to customers). In some of these links there are some long/obscure URLs which link to one of their subdomains, but the long links are ugly and not very user friendly, so they want to have shorter, nicer links to put on the website or email.

  • What are the risks for a bank/financial service using an external URL shortener service, e.g. Bitly, for this?
  • Is it better for a bank/financial service to host this sort of short link to long link translation service on their own domain and infrastructure? – url shortener

sell a large site with revenue from AdSense.
revenue for the last 3 months – 5 000 $ with Google Adsense.
284 710

Traffic from search engines.

46.7 %
United States
10.3 %
6.73 %
5.04 %
4.83 %

Age 25‑34
23 %
Age 18‑24
21.7 %
Age 45-54
20.7 %
Age 35‑44
15.2 %
Younger than 18
12.1 %


Aurls: Adult URL Shortener

Hello users,

We recently launched our second URL Shortener site. AURLS Shortener is for Adult sites and Movies sites only. If you have an Adult site or movie-related sites then you can use our second URL Shortener. Or if you have a friend who has adult sites then you can refer him using Referral Link, Referral Commission is 10%.

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Test Link

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View Limit: 4 views/IP/Day…

Aurls: Adult URL Shortener URL Shortener, 5 years old

It allows your visitors to shorten their URLs, The website offers a single URL shortening and Multi URLs shortening The single URL shortening comes with 3 options to set ( name, size and the owner) It offers 2 pages of Ads until showing the original URL, this feature will help you earn more money and all of that can be manage from the powerful Admin Panel

Why are you selling this site?
i just need some money

How is it monetized?
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Dear WJ user,
my name is Agnes and I'll would be your affiliate manager on

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Mass shrinker
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Developers API

The payment would be sent to… | link shortener | $ 6/1.000 | minimal ads | referrals | PP, BTC, WMZ

New!!! Fast URL shortener

I just finished my new project, is a new short url that gives you the opportunity to create custom links for your redirects.

– No registration
– No restrictions
– Easy to use
– API available

Example link that redirects to google:

Link for the website is:

Any ideas for improvements are more than welcomed.

Earn by Shortener Link

Here is another solution. You can try it at least 4-5 days, and I'm totally sure you'll continue to use it. You can also share the links in Twitter and Tumblr.

If you want to try, here is my ref link:
And here is the normal one: HP is not English, but when you log in, there're also English.

Good days…