I’ve been hearing a lot of talk about “Design Thinking” as a “thing” but every time I look up information on it, it seems to be exactly what we do in UX design but just in other areas.
A definition floating out there is “Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be, and to create desired outcomes that benefit the end user (the customer).”
An additional article in Forbes that talks about it and sounds exactly like UX. http://www.forbes.com/sites/sap/2015/05/10/what-is-design-thinking/
Again, sounds pretty much like what we do in UX. Am I missing the point? Have any of you dealt with this or had thoughts on differences/similarities between UX and Design Thinking?