Using data-analytics-action within Analytics


I was going through stripe.com’s source code and noticed pretty much all their links have these attibutes:

data-analytics-action=""  data-analytics-source=""  data-convert-cta="" 

Obviously these are used to track where the user is clicking from, however I can’t find any information how to use them within Google Analytics or another Analytics software.

How do I actually set something like this up?