Using the Mailchimp plugin for woocommerce, How do I tag/segment by user type?

I am using Woocommerce Mailchimp and I also have multiple user types or roles. I want to be able to tag/segment by user type/role so I can send different marketing material to different user types.

Right now I am using the Dokan Marketplace plugin which gives me a second user type called vendor (as well as the standard Customer). I would like to be able to address each user type differently as customers shouldn’t receive vendor style updates.

How can I accomplish this?